Destination Hotel Rooftops: Hip, Hot & Happening! (3 of 10)

By Dian Hasan | November 22, 2009

Hotels have long been known for their social roles, and for their ability to continually reinvent themselves to relevant for today’s lifestyle taste. After all, consumer taste seems to change faster than changing bed linens.

In line with the idea of making every inch of the hotel a profit center. First it was the Spa, a permanent fixture in fine hotels today. And now, all eyes are on the best underutilized space: the Rooftop Area!

Here’s a look at how rooftops are rejuvenating hotels across the world. Wether for lounging with cocktail in hand, or pools and spas, launch parties, cool events, film parties… all making their way to the top of the hotel… where it’s Hot, Hip & Happening! And the bright city lights and skyline make for a spectacular backdrop.